About Sector

Hospitality experience.
Commercial perspective.

Based in Sydney, Australia, Sector Hospitality Group brings hands-on hotel experience to revenue strategy, commercial performance and hospitality technology.

Hotel architecture and pool in the eveningA perspective on the whole business.

Our approach

Understand the hotel.
Then the opportunity.

Revenue, distribution, sales and operations influence one another. A useful commercial strategy considers them together.

We work through the hotel’s market, positioning, demand and operating realities to turn performance information into practical priorities.

Support is shaped around your property and your team, whether you need an independent review, ongoing advice or outsourced revenue expertise.

Explore our services

How we work

Clarity, from
the start.

A shared understanding of your business is the basis for every engagement.

Understand

Your objectives, market, positioning and people.

Assess

Demand, distribution, business mix and performance.

Plan

Commercial priorities, responsibilities and actions.

Review

Progress, changing conditions and the next decisions.

Our philosophy

Better data.
Better decisions.
Better performance.

Commercial advice should give your team a clearer view of the business and a practical way forward.

The company and its people

Built around
hospitality.

Led by Rhys Dunn, Sector brings more than a decade of commercial and revenue strategy experience to the decisions facing hotels and resorts. Australian based, with experience across city hotels, international portfolios and luxury island resorts.

MEET RHYS DUNN

Hotel experience.
Commercial direction.

Rhys is Director of Revenue at Swissôtel Sydney. His career includes revenue leadership at Kokomo Private Island Fiji, cluster and property revenue roles with Marriott International in Australia and Canada, and market management at Agoda.

He has worked across large city hotels and luxury island resorts, with experience in commercial repositioning, distribution, forecasting, pre-openings and hotel systems implementation.

His technical experience includes IDeaS G3, Power BI, Opera Cloud, SynXis and Revinate. A NoVacancy panellist, Rhys brings a practical interest in helping teams turn data and technology into better commercial decisions.

View Rhys’s experience on LinkedIn

Two connected areas of expertise

THE COMPANYSector Hospitality Group

Hospitality consulting & commercial strategy

Develops
THE PRODUCTTurnSector

Specialist aviation operations software

Consulting can be engaged independently. TurnSector serves businesses operating or coordinating aviation transfers.

Company presentation

The Sector story,
in one place.

Our services, approach and relationship with TurnSector.

Download company deck

A conversation worth having

What’s next
for your hotel?

A clearer commercial picture starts with a conversation. Tell us where you are, and where you want to go.

Let’s talk about your property