Understand
Your objectives, market, positioning and people.
About Sector
Based in Sydney, Australia, Sector Hospitality Group brings hands-on hotel experience to revenue strategy, commercial performance and hospitality technology.
A perspective on the whole business.Our approach
Revenue, distribution, sales and operations influence one another. A useful commercial strategy considers them together.
We work through the hotel’s market, positioning, demand and operating realities to turn performance information into practical priorities.
Support is shaped around your property and your team, whether you need an independent review, ongoing advice or outsourced revenue expertise.
Explore our servicesHow we work
A shared understanding of your business is the basis for every engagement.
Your objectives, market, positioning and people.
Demand, distribution, business mix and performance.
Commercial priorities, responsibilities and actions.
Progress, changing conditions and the next decisions.
Our philosophy
Commercial advice should give your team a clearer view of the business and a practical way forward.
The company and its people
Led by Rhys Dunn, Sector brings more than a decade of commercial and revenue strategy experience to the decisions facing hotels and resorts. Australian based, with experience across city hotels, international portfolios and luxury island resorts.
Rhys is Director of Revenue at Swissôtel Sydney. His career includes revenue leadership at Kokomo Private Island Fiji, cluster and property revenue roles with Marriott International in Australia and Canada, and market management at Agoda.
He has worked across large city hotels and luxury island resorts, with experience in commercial repositioning, distribution, forecasting, pre-openings and hotel systems implementation.
His technical experience includes IDeaS G3, Power BI, Opera Cloud, SynXis and Revinate. A NoVacancy panellist, Rhys brings a practical interest in helping teams turn data and technology into better commercial decisions.
View Rhys’s experience on LinkedInTwo connected areas of expertise
Hospitality consulting & commercial strategy
Specialist aviation operations software
Consulting can be engaged independently. TurnSector serves businesses operating or coordinating aviation transfers.
Company presentation
Our services, approach and relationship with TurnSector.
Download company deckA conversation worth having
A clearer commercial picture starts with a conversation. Tell us where you are, and where you want to go.
Let’s talk about your property